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We're Your Voice

Our association is built on the strength of our member businesses, and we are stronger than ever. Collectively, our industry employs over 50,000 people, operates over 3,000 stations and stores and supplies nearly all the home heating oil sold in Wisconsin.

Questions about membership? Start with Lori Gerber at (608) 256-7555 or

Member Benefits

Weekly Industry Updates

Our weekly Industry Updates include the latest industry information, regulatory alerts, legislative recaps and "calls to action", as well as industry best practices and economic outlooks.

The Informer

Our monthly newsletter is now available electronically, providing informative and timely articles, news updates, classified ads and advertising opportunities. WPMCA members receive reduced advertising rates.

Membership Directory

Members receive full access to our Member Directory, along with advertising opportunities and quick reference guide to Wisconsin businesses.

WPMCA Convention

Hundreds of convenience store professionals look to the WPMCA Convention to help keep their competitive edge sharp. Whether it’s attending an informative seminar or walking our trade show floor, c-store owners/operators know where to look.

Special Events

WPMCA hosts year-round educational seminars on topics such as COMM 10, Stage II, PCI compliance, healthcare, and more. Other annual WPMCA events include the spring Legislative Conference, the summer Foundation Golf Outing, and the Fall Shoot Out. Members receive preferred registration rates at all events.

Consulting Services

Members can benefit from our expertise on underground storage tank issues, employment law, tank insurance and DOT issues. WPMCA staff is always available to find the answers to your questions on Wisconsin laws, state agency rules or national regulatory requirements.

Endorsed Services

Take advantage of our endorsed services including credit card processing, insurance, and more.

The Badger Club

Our premier associate membership level, the Badger Club, offers exclusive sponsorship at WPMCA events, direct access to WPMCA members and numerous other promotional opportunities to give you the best value for your advertising dollar.

The WPMCA Foundation

The WPMCA Foundation provides scholarship opportunities to Wisconsin students in the petroleum industry. An investment in young minds is an investment in our industry's future.

Member Types

Whatever role your business takes in the industry, we are ready to serve you. Our membership is divided into two categories:

Regular Members

Our Regular Members include everyone involved in the day-to-day fuel business: Gas stations, convenience stores, truck stops, heating oil providers, fuel distributors and wholesalers. Our goal is to help petroleum marketers thrive by providing aggressive advocacy, discounts on endorsed services and training, and first-class industry news and commentary.

Regular Members also receive discounted admission to the WPMCA Convention. Our biggest event of the year is also your best opportunity to meet your vendors face to face and experience the cutting edge in industry technology and practices!

Download the 2017 Regular Member application

Associate Members

Our Associate Members include all of the valued business partners of our Regular Members: Equipment vendors, merchandise distributors, real estate agencies, legal services, insurance providers, software companies and more... anyone that does business with the fuel industry. Quite simply, our Regular Members (and our Association) would not be in business without our Associates.

We strive to give our Associate Members excellent service and excellent access. This includes discounted member rates at the WPMCA Convention, sponsorship opportunities at all of our various events, advertising choices in WPMCA publications, and the option of upgrading to premier partnership in the Badger Club.

Download the 2017 Associate Member application

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