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Our Mission

WPMCA is dedicated to the success of petroleum marketers, convenience stores and their associated industries in Wisconsin. We advance this success by:

  • Advocating our members' positions
  • Communicating critical information
  • Reinforcing the importance of independent businesses
  • Educating policy makers and the public
WPMCA is the "go to" organization for all petroleum
marketers and convenience store owners in Wisconsin.

Read the latest issue of The Informer,
WPMCA's monthly newsletter!



3-Step Guide to Wisconsin's Unfair Sales Act

The 7th Circuit Court of Appeals ruled that Wisconsin's Unfair Sales Act is indeed constitutional. We fought hard for this victory and it was wonderful to finally get the news. So now it's time for a refresher on how the law works.

Simple 3-step guide to the law

Daily RACK prices from Axxis Petroleum

Read about the court's ruling

Industry News and Highlights

Become a member and receive weekly in-depth industry news updates!

Expiration of Federal Alcohol and Biodiesel Tax Credit

The federal alcohol and biodiesel blender’s excise tax credits expire at midnight on 12/31/11. There is no floor stocks tax associated with the expiration of the alcohol and biodiesel credit. The current federal motor fuel excise tax of 18.3 cpg for gasoline and 24.3 cpg for diesel fuel remain unchanged and are unaffected by the expiration of the alcohol and biodiesel tax credits.

Please see the full PMAA Regulatory Report for additional information.

New Debit and Credit Swipes Take Effect October 1st

The new Federal Reserve rule caps debit swipe fees at $0.21 per transaction and includes an ad valorem fee of five basis points. VISA and Mastercard recently announced new swipe fee rates to comply with the rule. These rates will be effective October 1, 2011.

A link to the new rates from VISA, Mastercard and other networks is available here, courtesy of WorldPay.

DOR Gives Notice to RYO Retailers

The Wisconsin Department of Revenue issued notice to all Roll Your Own (RYO) cigarette retailers in the state that they are both a cigarette manufacturer and distributor. As such they must comply with applicable licensing, permitting and tax regulations.

Read the DOR's notice

Gas Prices are About More Than Just Oil

This article from CBS News provides a good overview about what goes into the price of gas and the process of getting gasoline to a retail station.

Gas Station Owners: Don't Call Us Gougers!

Read an article from CNN Money.com which talks about rising gas prices as a result of speculation and the "fear premium" associated with the Middle East situation.

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