September 28-29
Kalahari Resort
Wisconsin Dells

Join hundreds of your fellow fuel marketers in Wisconsin Dells on September 28-29, 2021 for the state’s premier fuel and convenience industry event! Don’t miss over 120 companies with their latest products and services on display at the trade show, economic insight from industry insiders, and a night of networking and celebration with your industry colleagues.

  • Retailers/Jobbers Attend FREE
  • 100+ Trade Show Exhibitors
  • Reception & Silent Auction
  • Heavy Appetizers Buffet
  • Business Networking
  • Industry Experts
  • Casino Night
  • Live Music

Or, call (608) 256-7555 or email [email protected]

Questions? Please contact Lori Gerber:
[email protected]
(608) 256-7555

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Kalahari Resort Convention Center
1305 Kalahari Dr
Wisconsin Dells WI 53913

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  • Continental Breakfast: 8:00am-10:00am
    African Ballroom Foyer
  • Educational Program: 9:00am-10:00am
    Protecting Your Business: You Hold the Key
    Presented by Federated Insurance
    African 50/60
  • Opening General Session: 10:00am-11:00am
    Principals of Perserverance
    Presented by former NBA player Lance Allred
    African 10/20/30/40
  • Trade Show: 11:00am-6:30pm
    Over 100 companies!
    African Ballroom
  • Reception & Silent Auction: 4:30pm-6:30pm
    Heavy appetizers and cash bar
    African Ballroom
  • Casino Night: 7:00pm-9:00pm
    Try your luck and win prizes!
    African Ballroom Foyer
  • Live Music: 9:00pm-11:00pm
    Crowd favorite Brad Emanuel!
    Maji Lounge


  • Continental Breakfast: 7:30am-10:00am
    African Ballroom Foyer
  • Educational Program: 8:00am-9:00am
    Unfair Sales Act 101
    Presented by Dempsey Law & WI DATCP
    African 10/20
  • Educational Program: 9:00am-10:00am
    Minimize Taxes and Maximize Wealth
    Presented by R.W. Baird
    African 30/40
  • Trade Show: 10:00am-1:00pm
    Over 100 companies!
    African Ballroom
  • Brand Meetings: 1:00pm-3:30pm
    Contact your brand rep for details

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Protecting Your Business: You Hold the Keys
Tuesday 9:00am-10:00am, African 50/60
Presented by Federated Insurance

Auto crashes continue to wreak havoc on our nation’s roads and, subsequently, in our courtrooms. The impact of an auto crash can be life-changing and business-altering. With the driver shortage it is more important than ever to manage your risk and be proactive to avoid preventable accidents. This discussion will focus on key risk management strategies to best protect both your business and employees. Complimentary resources will be provided.

Principles of Perserverance
Tuesday 10:00am-11:00am, African 10/20/30/40
Presented by former NBA player Lance Allred

Legally deaf at 80% hearing loss from complications at birth, Lance was born and raised in a polygamist commune in rural Montana before his family left at the age of 13. Standing at 6'11" and unable to play basketball with his hearing aids in, Lance is more than a basketball player. He didn't begin playing until he was in 8th grade as a way of adjusting to his new life outside of his childhood upbringing.

As an international Inspirational Speaker, Lance’s story of being an underdog is for anyone who has ever felt a dream was just out of reach, as he travels the world sharing his “5 Principles of Perseverance” and journey of becoming the first deaf player in NBA history at the age of 27, which took him seven years longer than the average NBA rookie.

Author of 5 books, Lance is also the TEDx Star of "What is Your Polygamy?" which currently has over 4.6 million views. He is the first outside speaker the FBI has ever brought in for group training and consultaion on leadership development, as well as having spoken to corporations such as Costco, Keybank, Coldwell Banker, Coca-Cola and many others, including over 40,000 students across the United States.

Unfair Sales Act 101
Wednesday 8:00am-9:00am, African 10/20
Presented by Dempsey Law & Wisconsin DATCP

Join Dempsey Law and the Wisconsin Dept. of Agriculture, Trade, & Consumer Protection (DATCP) for a special seminar covering Wisconsin's Unfair Sales Act. DATCP will present on how the law works, how to use the pricing calculator, how to determine Average Posted Terminal Price, and meeting competition. DATCP staff will then take questions. Heath Mynsberge from Dempsey Law will then present on proper record keeping and how to use the law to file a private cause of action.

Minimize Taxes and Maximize Wealth
Wednesday 9:00am-10:00am, African 30/40
Presented by R.W. Baird

The current administration is working hard to push through the largest federal tax increase in U.S. history, so we will take some time to cover the most important details that would impact business owners and key employees. We’ll couple that information with strategies implemented by successful businesses to minimize taxes and retain their key employees. During this session, we will also provide a stock market review and some forecasting for 2021-2023.

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View the event map

American Coalition for Ethanol: 305
Anheuser-Busch: 621
Apollo Imaging: 516
Arctic Glacier Ice: 102
Bachmann Construction: 200
Badger Inventory Service: 202
Badger Land Car Wash: 615, 617
Bartelt Insulation Supply: 719
Bayland Buildings: 515
BitCoin Depot: 712, 714
Blue Dolphin Car Wash: 116, 118, 120
Canopy Refresh: 322
Cash Depot: 402, 404, 406
CAT Scales: 303
Cedar Crest Ice Cream: 212
CEI Environmental Insurance: 521
Chambers & Owen: 301, 400
Chesters International: 706
CITGO Petroleum: 415, 417
Clutch Energy Drink: 503
Coca-Cola: 101, 103
Coolsys: 725
Core-Mark: 225, 324
Country Fresh Meats: 720
Custom Laminating Specialists: 614
DAS Companies: 106
DigitalMint: 623
DJV Label & Packaging: 121
E.T. Products: 613
Eby-Brown: 423, 425, 522, 524
EdgeOne: 517
Elevate97: 707, 709
Emil’s Pizza: 514
Enbridge: 215
Farstad Oil/Parkland USA: 105
Federated Insurance: 407
Franklin Fueling Systems: 203
General Construction: 505
H.T. Hackney: 507, 606
Heartland Payment Systems: 405
Holiday Station Stores: 603
Holiday Wholesale: 111, 210
Home City Ice: 721
HTP Energy: 323
Hunt Brothers Pizza: 700, 702
IEM Green Solutions: 722
i-gogs Quality Eyewear/Seaver Co.: 204
John M. Ellsworth Co.: 724
Keller: 220
Kitchen Fresh Foods: 605, 607
Klemm Tank Lines: 625
Lincoln Financial: 705
Lipari Foods: 123, 125
Lynco Products: 211, 310
Mason Brothers: 217, 316
Merrill Distributing: 715, 717
Merthan Enterprises: 222
METCO: 325, 422, 424
Midwest Food and Tobacco Group: 611, 710
Mies Products: 317
Modern Welding Co. of Iowa: 115
MolsonCoors: 416
North American Trailer Sales: 108, 110
Northern Equipment Co.: 600, 602, 604
Northwest Petroleum Service: 421, 520
O’Day Equipment: 711, 713
Oil Equipment Co.: 401, 403, 500, 502
OneEvent Technologies: 723
OPW: 701
Pepsi Cola: 704
PMMIC Tank Insurance: 300
Professional Supply: 601
Protanic: 213
Pump & Meter Service: 312
RAI TMS: 414
Reinders: 205
Reliable Plus: 302, 304
Renewable Energy Group: 107
Roth North America: 314
Rudolf Insurance: 501
S&R Sales: 315
S. Abraham & Sons: 411, 413, 510, 512
Schaeffer Fuel Additives: 206
Semler Industries: 506
Seneca Companies: 201
Seneca Tank: 504
Serv-Ice: 420
SMART Software: 523
SSCS: 716
Stenstrom Petroleum Services Group: 221, 320
StoreMasters: 306
Sunoco: 207
Tanknology: 616
TLC Sign: 224
U.S. Petroleum Equipment: 511, 513, 610, 612
Walsh Long & Co.: 117, 216
Walt’s Petroleum Service: 311, 313, 410, 412
Westmor Industries: 620, 622, 624
Wisconsin BioFuels Association: 307
Wisconsin Lottery: 525
Wisconsin Souvenir Milkcaps: 100
WTWA: 113
Xtreme Enterprises: 703

Bold = Badger Club Event Sponsor

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Silent Auction Items

  • NEW! 4 football tickets: Badgers vs Army Oct 16
    sponsored by Stop-N-Go of Madison
  • NEW! 4 basketball tickets: Badgers vs Providence Nov 15 +parking
    sponsored by Bowman Farms
  • NEW! 4 basketball tickets: Badgers vs Iowa Jan 6 +parking
    sponsored by Bowman Farms
  • Bucky Badger chair
    sponsored by S. Abraham & Sons
  • Bucky Badger silver necklace
    sponsored by Holiday Wholesale
  • Bucks Bryn Forbes autographed basketball
    sponsored by Coca-Cola
  • Man’s Best Friend handsaw decor
    sponsored by Holiday Wholesale
  • Ducks in Flight handsaw decor
    sponsored by H.T. Hackney
  • Bose Soundlink Bluetooth headphones
    sponsored by Federated Insurance
  • 4 football tickets: Badgers vs UW Green Bay @ Kohl Center
    sponsored by Chambers & Owen
  • 5 basketball tickets: UW games on Nov 9 & 12 +parking
    sponsored by Oil Equipment Co.
  • Glarry electric guitar & amplifier
    sponsored by Paul Knower, METCO
  • Vintage Coors Lite neon bar light
    sponsored by PMMIC Tank Insurance
  • Bucks Giannis Antetokounmpo canvas
    sponsored by DAS Companies
  • Bucky Badger metal handcrafted wall art
    sponsored by Tanknology
  • Wisconsin Sports Fan handcrafted wall art
    sponsored by Midwest Food & Tobacco Group
  • $100 gift cards
    sponsored by Westmor Industries
  • OGIO backpack w/ software setup/install/training
    sponsored by SMART Software
  • Old Fashioned cocktail kit
  • Autographed Christian Yelich photo
  • Milwaukee Bucks three framed photos
  • Framed photo of Brewer Brandon Woodruff
  • Framed photo of Yount, Moliter, and Gantner

All proceeds benefit the Energy Marketers of America Small Business Committee PAC. Winners announced Tuesday, September 28, 6:30 PM in the African Ballroom. Personal funds only.

Casino Night Prizes

  • Golf for four at Trappers Turn
  • Golf for four at Wild Rock
  • Beverage sampler from Northern Oasis
  • Overnight stay at Kalahari Resort
  • Bose Soundlink Bluetooth speaker
    sponsored by Federated Insurance
  • Milwaukee Bucks canvas collage
  • Old Fashioned cocktail kit
  • Viofo vehicle dash cam
  • NOCO vehicle jump-starter
  • Vintage handsaw wall decor

Casino Night will be held Tuesday, September 28, 2021 at 7:00 PM in the African Ballroom Foyer.

Prize Drawing

Win a Nintendo Switch!

Visit the WPMCA table for tickets. All proceeds benefit the WPMCA PAC. Personal funds only. Drawing will be September 28 at 6:30 PM in the African Ballroom. Must be present to win.

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To receive member rates, your company must be a 2021 WPMCA member in good standing. Pre-registered badges will be available for pick-up at the convention center registration desk on the day of the event. All attendees must wear a badge with their own full name at all times during event functions. The company name on your badge must match your registration and cannot be changed at the event.

Questions? Please contact Lori Gerber:
[email protected]
(608) 256-7555

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Mark your calendar! The WPMCA Convention is back at the Kalahari Resort in Wisconsin Dells on April 26-27, 2022.

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