2018 WPMCA CONVENTION

The 2018 WPMCA Convention is April 17-18 at the Marriott Madison West in Middleton, WI. This annual event features a state-of-the-art trade show with over 120 companies, valuable educational seminars to sharpen your business skills, and dinner & live entertainment with your industry colleagues.

A new feature this year: beer and wine tasting on the trade show floor on Tuesday, April 17 from 3:30pm to 5:30 pm! Enjoy a wide variety of offerings for every taste.

Another new program on Wednesday: 2018 EPA Rule Requirements & Wisconsin ATCP 93 Implementation. This timely session with DATCP will go over critical new 2018 rules from EPA. A must-see for petroleum marketers!

Tuesday educational programs:

  • Running Your Business Without Disowning Your Family
  • Worker's Compensation: Managed Risk or an Unnecesary Profit Leak?
  • Protecting Wisconsin Companies from the Cyber Threat
  • Decrypting Trends Affecting Future Markets
  • Implementing the Never Give Up Perspective

Wednesday educational programs:

  • Motivating, Managing, and Mentoring Multi Generations and Cultures
  • 2018 EPA Rule Requirements & Wisconsin ATCP 93 Implementation

We're looking forward to seeing you at the Marriott Madison West on April 17 and 18!

REGISTER ONLINE NOW!

Preview the event program
Print the Retailer registration form
Print the Vendor registration form

 

TUESDAY, APRIL 17, 2018

  • 8:00am - 5:00pm: Registration
  • 8:00am - 10:00am: Continental Breakfast
  • 9:00am - 10:15am: Educational Programs
    - Running Your Business Without Disowning Your Family
    - Worker's Compensation: Managed Risk or an Unnecesary Profit Leak?
    - Protecting Wisconsin Companies from Cyber Threat
    - Decrypting Trends Affecting Future Markets
  • 10:30am - 11:30am: General Session: Scott Lesnik
    - Implementing the Never Give Up Perspective
  • 11:30am - 5:30pm: Trade Show
  • 3:30pm - 5:30pm: Beer & Wine Tasting
  • 6:00pm - 7:00pm: Dinner & Silent Auction
  • 7:00pm - 9:00pm: Deuces Wild Deuling Pianos
  • 9:00pm - 11:00pm: Live Music: Brad Emanuel

 

WEDNESDAY, APRIL 18, 2018

  • 8:00am - 1:00pm: Registration
  • 8:00am - 10:00am: Continental Breakfast
  • 8:00am - 8:45am: WPMCA Annual Meeting
  • 9:00am - 10:00am: Brand Meetings
  • 9:00am - 10:00am: Seminar: Scott Lesnik
    - Motivating, Managing and Mentoring Multi Generations and Cultures
  • 10:30am - 1:00pm: Trade Show
  • 1:30pm - 3:00pm: Educational Program
    - 2018 EPA Rule Requirements & Wisconsin ATCP 93 Implementation

 

EXHIBITORS

Click here to preview the event program, including a list of all exhibitors!

 

GENERAL SESSION SPEAKER

Scott Lesnick: The "Never Give Up" Guy

Scott Lesnick amazingly devised a plan to reunite with his two small children who were kidnapped to the Middle East when no laws required them to be returned. The abduction and how he retained custody of his children led to the principles of tenacity and persistence that are displayed in his customized presentations. These principles inspire audiences to take action and to achieve personal and professional goals.

Scott exemplifies the attributes of the Never Give Up Guy in many areas of his life. Over the years, the message of Persistence = Success has permeated the way he has triumphed over challenges and overcame adversity. As a keynote speaker, Scott motivates audiences with his powerful and entertaining message, compelling them to identify, concentrate and act on their top priorities.

Professionally, Scott has received numerous top sales achievement awards at a Fortune 500, Berkshire-Hathaway owned company in a career spanning 28 years. As a result of his sales training and on-the-job work experience, Scott’s expertise and “years in the trenches” show that he can relate and inspire sales and management staffs to be successful and confident.

 

SEMINARS AND SPEAKERS

Running Your Business Without Disowning Your Family
Ann Kinkade, President, Lucid Legacy Consulting

Things can get complicated quickly when trying to balance the individual needs, wants and goals of family members who work together. At the same time, family members in business together have access to unique competitive advantages. This session will outline universal challenges and opportunities of family-owned businesses and will offer insights and techniques to overcome common complexities.

Ann holds a Bachelor’s degree in Psychology, and an MBA from the University of Wisconsin-Madison, where she double-majored in Marketing and Supply Chain Management. She has held officer positions on several nonprofit boards, served on the boards of family businesses, and advised the Directors of family business boards.

Worker's Compensation: Managed Risk or an Unnecessary Profit Leak?
Braxton Weaver, Federated Insurance

On the job injuries affect not only the injured employee, but the business and the employee’s family as well. As an employer, how you manage each individual employee’s injury can make a significant difference in the outcome for all parties involved. Learn what business owners are doing to gain better control over their worker’s compensation claims and premiums. This discussion presents a specific case study that shows how a properly managed claim can have a positive effect on a company’s bottom line.

Braxton is a native of Bloomington, Illinois and a graduate of Southern Illinois University with a degree in Finance. Braxton began his career with Federated Insurance Companies in June 2007 in Southern Illinois. After five successful years in the field, Braxton was promoted to District Marketing Manager in St. Louis, Missouri. After almost 6 years in St Louis he was then promoted to a Regional Marketing Manager on January 1, 2018 to Madison, WI.

Protecting Wisconsin Companies from the Cyber Threat
Byron Franz, Federal Bureau of Investigation

The theft of intellectual property or trade secret information may cost the US between $300–$400 billion dollars a year and may result in the net loss of millions of jobs. The protection of business and engineering secrets are therefore of great importance to our economy. This presentation will describe some of the cyber and insider threats to business secrets and suggest some possible mitigations. The presentation will also highlight the important of working with the FBI and other law enforcement agencies to neutralize the threats to business and academia.

Byron Franz is a Special Agent of the Federal Bureau of Investigation (FBI) and has worked national security matters for over 20 years. He currently serves as the FBI Milwaukee office’s Private Security Coordinator, where his job is to raise awareness of cyber and insider threats to business, academia, and state/local governments. He holds a BA in Russian and a law degree both from the University of Wisconsin - Madison.

Decrypting Trends Affecting Future Markets
Donovan Woods, Director of Operations, Fuels Institute

The U.S. vehicles market is changing dramatically in response to regulatory and consumer pressures. Join Donovan as he discusses what vehicles might be visiting your stores in 2025, and what your customers might actually be buying that could influence their fuel choices in the furture.

Donovan has spent 15 years of his career in nonprofits, with the past four focused on providing members with unbiased research regarding consumer transportation trends, through white papers and various multimedia platforms. This experience has further enhanced my ability to deliver quality membership-based benefits and services, creating high-profile events and delivering on all stated missions while meeting budgetary goals.

 

REGISTRATION POLICIES

To receive member rates, your company must be a 2018 WPMCA member in good standing.

Pre-registered badges will be available for pick-up at the convention center registration desk on the day of the event.

All attendees must wear a badge with their own full name at all times during event functions. The company name on your badge must match your registration and cannot be changed at the event.

REGISTER ONLINE NOW!

Preview the event program
Print the Retailer registration form
Print the Vendor registration form