Join hundreds of your fellow petroleum marketers in Green Bay for the state's premier industry event! Don't miss over 120 companies with their latest products and services on display at the trade show, a slate of valuable professional seminars, economic insight from industry insiders, and a night of networking and celebration with your industry colleagues. It's the WPMCA Convention, and you're invited!

April 16-17, 2019
KI Convention Center
Green Bay, Wisconsin

Three ways to register:

Exhibitors, please contact Lori Gerber for booth personnel badges: [email protected], 608-256-7555

Exhibitor electical order form





Registration Opens: 7:30am
Continental Breakfast: 8:00–10:00am
Education Seminars: 9:00–10:15am
  •  Screening, Hiring, and Retaining Employees
  •  Active Shooter: Escape, Barricade, Protect
  •  UST Update & Best Practices for Inspection
  •  E-15 & Biofuels Update
General Session: 10:30–11:30am
  •  Donovan Woods, Fuels Institute
Trade Show: 11:30–5:30pm
  •  120+ companies with the latest products
  •  Silent auction items at the WPMCA booth
WPMCA Annual Meeting: 2:00–3:00pm
Dinner & Silent Auction: 6:00–7:00pm
Live Entertainment: 7:00–9:00pm
  •  Network with hundreds of professionals
  •  Live music by Let Me Be Frank productions
After Party: 9:00pm
  •  Music by Brad Emanuel


Registration Opens: 7:30am
Continental Breakfast: 8:00–10:00am
Brand Meetings: 9:00–10:00am
  •  Contact your brand rep for details
Education Seminar: 9:00–10:00am
  •  Michael Davis, NACS
Trade Show: 10:00–1:00pm
  •  120+ companies with the latest products
  •  Various raffle drawings for prizes



Active Shooter: Escape, Barricade, Protect – Are you prepared for an active shooter emergency at your business? Do you know what steps to take to protect your employees and customers? Join Green Bay Police Officer Jon Nejedlo for his active shooter presentation: Escape, Barricade, Protect. This classroom-only seminar will provide attendees with important concepts that will increase awareness and help improve safety.

E-15 & Biofuels Update – This panel will discuss the ins and outs of why you should consider E15 as a fuel option at your store and make it clear just how simple it is to add this exciting new fuel to your pumps.

Screening, Hiring, and Retaining Employees – A company’s hiring and employee retention practices communicate a lot about its culture. Many employers agree that bringing qualified applicants into their business is one of their primary challenges, and today’s competitive employment market can make it even harder to land top talent. This discussion focuses on ways to find quality applicants in your industry, establish strong and consistent hiring practices, and reinforces the value of continuous recruiting and employee retention to distinguish you as an "employer of choice."

UST Update & Best Practices for Inspection – Inspections don't need to be a hassle, and DATCP staff will guide you through rule changes and inspection procedure. Greg Baretta will present on the upcoming ATCP 93 Code revision. Alicia Clark will follow with A/B/C operator changes, then Keith Garbe will discuss best practices for inspections.

General Session: Decrypting Media Hype—Trends Effecting Future Markets – Headlines declare the revolutionary pace of change affecting the transportation energy market, particularly with respect to electric vehicles and the fate of internal combustion engines. But, does the hype reflect reality? What is the realistic expected pace of change in transportation energy? What would the impact of an adjustment in CAFÉ standards mean for OEM advancements in fuel efficiency? How would these adjustments affect fuel demand versus previous projections? Donovan Woods will meld research from the Fuels Institute with third-party analyses and share his perspective on the pace of change and factors that could influence the market.

NACS: The Future of Convenience is Frictionless – This presentation will provide attendees an understanding of ways convenience and fuel retailers are improving service by saving customers time and reducing "friction." Attendees also get a glimpse into real-time examples of "frictionless convenience retailing" from around the globe.



Blocks of rooms are held on a first come, first serve basis at these Green Bay hotels:

Hyatt Regency Green Bay
Connected to the KI Center
333 Main St, Green Bay WI 54301
$129 per night, click here to reserve

Hampton Inn Green Bay Downtown
Connected to the KI Center
201 Main St, Green Bay WI 54301
$129 per night, click here to reserve

Quality Inn & Suites Downtown
Six blocks from the KI Center (plenty of parking)
321 S Washington St, Green Bay WI 54301
$89 per night, call (920) 437-8771 to reserve



To receive member rates, your company must be a 2019 WPMCA member in good standing. Pre-registered badges will be available for pick-up at the convention center registration desk on the day of the event. All attendees must wear a badge with their own full name at all times during event functions. The company name on your badge must match your registration and cannot be changed at the event.

Questions? Please contact Lori Gerber:
[email protected]
(608) 256-7555